Global Cash Access (GCA), a gaming and payment solutions provider, has sealed a deal to provide a range of its supply and gaming services to the new Scarlet Pearl Casino Resort in Mississippi. The gambling facility is expected to open by the end of the year and offer Aristocrat powered 45 table games, 1,350 slots and a 10 table poker room.
According to the agreement, GCA will initially supply the resort with multiple slot machine banks including its popular TournEvent slot tournament system. In addition, the provider’s slots Carnival in Rio, Wild Wild Gems and Yardbirds will be featured at the Mississippi casino upon opening. Furthermore, it’s expected Scarlet Pearl Casino Resort to utilise a suite of cash access as well as marketing and compliance payment solutions. These include check guarantee services, full service kiosks, jackpot payment kiosks and ATM/Cash access points.
GCA’s CentralCredit reporting services will be integrated alongside the QuikMarketing services and NEWave compliance software. All of these products should enable the operator to make direct promotion deliveries, attract new patrons and strengthen existing relationships with customers.
Denise Barton, CEO of Scarlet Pearl Casino Resorts, said in a statement that they were committed to providing the “best possible casino experience” to their patrons by using innovative services and solutions. Barton added that the strategic partnership between the resort and GCA would help them meet their goal.
The president and CEO of GCA, Ram Chary, pointed out that the deal with the Scarlet Pearl was a proof of the early success of the company as well as “a key driver” of the provider’s ability to grow its market share.