Building on its existing relationship,  Genius Sports Group Limited betting subsidiary Betgenius has extended its long-standing partnership with global online gambling company Betway, which will see its in-play offering powered by the sector’s “highest quality live betting content.”

Under the long-term agreement, the British provider of advanced software to the regulated sports betting sector will supply Betway with in-play data and trading for various professional sports including basketball, football, volleyball, tennis and esports.

“This extension will also allow our customers to stay close to the action in the sports that they love.”

The Malta-headquartered company, meanwhile, will be able to leverage official content from more than 300 sports competitions, including the English association football league, Premier League, alongside Serie A and EuroLeague basketball.

Valued partnership:

Commenting on the extended partnership, Chief Executive Officer for Betway, Anthony Werkman, stated the following in a company press release…

“Fast and reliable updates are key to providing our customers with the highest quality of experience when placing their bets. We are delighted to continue working with Betgenius and we value this long-standing partnership. This extension will also allow our customers to stay close to the action in the sports that they love.”

For its part, Betgenius’ Global Partnership Director Matt Stephenson said…

“Betway has always invested in a first-rate in-play product for its players wherever they are in the world. With fast, accurate and reliable data and trading, we’re proud to play a key role in driving both customer experience and revenues for our long-term partner.”

BetMGM / Parlay Builder:

The deal is on the heels of another extended partnership between BetMGM, the U.S.-facing brand of a joint venture between MGM Resorts International and British sports betting and gambling company GVC Holdings, and Betgenius for the launch of Parlay Builder, a popular same-game-parlay product for U.S. sports.

Powered by BetBuilder, a service developed by sportsbook software provider Sportcast and delivered in partnership with Betgenius, the product offers players “unmatched” bet sections across NBA, NFL, and all major soccer leagues, with NHL and MLB to be added soon. And allows BetMGM players to “instantly build, customize and bet selections” within the very same game from a selection of more than 400 bet-types, including team and player props, according to Genius Sports Group.