Maltese lottery innovator, Helio Gaming, has announced that it will be at next week’s ICE London exhibition to showcase its complete range of products and solutions including its popular Lotto Hero advance.

Lottery pioneer:

According to an official press release published by European Gaming Media and Events, Helio stated that this year’s edition of ICE London is scheduled to take place from February 5 to 7 inside the giant ExCeL London and it is to be on stand N7-433, showing off products that allow aficionados to wager on the outcome of international lotteries such as North America’s MegaMillions, Powerball and Lotto 6/49 draws.

Lotto Hero reinforced:

The supplier explained that its Lotto Hero advance premiered a year ago and has since gone on to be utilized by partners in Africa and Europe. The developer declared that this innovation has recently been beefed up via the incorporation of ‘a range of complementary products’ such as customizable daily, weekly and event-based draws that ‘will appeal to existing lottery brands looking to diversify their portfolio’ alongside online casinos and sportsbooks ‘hoping to offer their customers a new experience.’

Live lottery game debut:

Richard Mifsud, Chief Executive Officer for Helio, proclaimed that his firm offers a ‘multi-product portfolio suitable for both existing and new operators’ while revealing that next month’s edition of ICE London is to moreover see the innovator unveil a live lottery game that he believes ‘will be as much of a game-changer as live dealer has been in online casino.’

Mifsud’s statement read…

“I am confident that we now have the most complete lottery solution on the market and we are excited about showcasing it at the industry’s biggest show. Rather than being a threat to existing lottery operators, I would suggest that we can really expand their online portfolios and offer something new with which to tempt the next generation of lottery player. There are also huge opportunities for casino and sportsbook brands to easily add lottery as a vertical to quickly feel the benefits of its great acquisition, retention and reactivation qualities.”