In its Asia debut this month, Malta-based provider of online lottery games, Helio Gaming, will reportedly showcase its new customizable lottery games, which will include its flagship brand Lotto Hero.

The company’s Chief Executive Officer Richard Mifsud, will reportedly be on hand at Japan Gaming Congress in Tokyo May 10-11 at the Conrad, Tokyo and the Global Gaming Expo Asia (G2E Asia), which will take place May 15-17 at the Venetian Macao, where he will speak with fellow suppliers and operators regarding their suite of products.

Helio Gaming currently offers customizable daily, weekly and event-based draws, which individual operators can tailor to appeal to the needs of a broad range of customers and demographics.

Unlimited jackpots enable draws to use the firm’s certified RNG or via live broadcast, use existing casino studios, and even non-monetary based prizes such as luxury holidays, yachts and free spins, are included.

Opportunities also exist for operators to use cross-vertical incentives like free sports bets and free spins to reward or encourage players who are already familiar with other areas of the business.

Helio’s CEO said: “Lotteries appeal to players from all walks of life in any culture and we are very confident the innovative technological approach we take will have particular resonance in Asia.

“Our solutions really let operators personalise the products so that they are bespoke to them. This allows them to create their own jackpots and hold draws at times that suit their players, offering customisable prizes and incentives along the way.”

Offering players the opportunity to earn hourly jackpots of a minimum of one million Euros, Lotto Hero, which launched at ICE 2017, will soon go live with the company’s first operator.