British virtual games innovator, Inspired Entertainment Incorporated, has announced the signing of an agreement with state-owned lottery operator, Danske Spil AS, that has seen it launch its titles at retail venues throughout Denmark.

Rush Football Matchday included:

The London-based firm used an official Monday press release to declare that the arrangement began last month with a range of its virtual sports products including the soccer-themed Rush Football Matchday being supplied to Danske Spil AS ‘across multiple dedicated channels.’

Games being streamed live:

Steve Rogers, Virtual Sports Chief Commercial Officer for Inspired Entertainment Incorporated, explained that his firm is utilizing the latest technology to live-stream these virtual sports games to Danish venues that do not have an in-house graphics facility.

Rogers’ statement read…

“I’m delighted to announce this strategically important deal with Danske Spil AS. Inspired Entertainment Incorporated is proud to be affiliated with World Lottery Association members throughout the world and the opportunity to supply our leading virtual sports to Danske Spil AS’ retail venues is an exciting one for our business.”

‘Confident’ of success:

Rogers additionally stated that he is ‘confident’ that his firm’s games including the Rush Football Matchday innovation will be ‘extremely popular’ with players in Denmark and match the ‘great success’ the developer recently experienced following its launch into Italy.

Operator strengthens its offering:

Inspired Entertainment Incorporated revealed that it supplies its virtual sports games to over 100 domains in around 35 jurisdictions while Jens Nielsen, Sportsbetting Director for Danske Spil AS, proclaimed that he is looking forward to bringing these innovations to retail players in Denmark.

Nielson’s statement read…

“We pride ourselves on delivering entertaining games and a premium customer experience and we’re confident that these new products will not only bolster our existing portfolio but also impress players with their ultra-realistic graphics and entertainment value.”