Kindred signed a fruitful contract following its brand Unibet’s recent collaboration with Pragmatic Play, this time with Washington-based casino and lodge, Swinomish Tribe. This alliance expands the presence of Kindred and the European market within the North-American regulated gambling market and it includes a six-year contract, with a five-year right to prolong the collaboration.
New Washington brand:
The global, supreme online gambling operator Kindred Group PLC attained its long-awaited goal, after its constant investment into its growth in USA where any viable business model can enter the gambling market, of expanding its popularity across North America through an official launch of the Unibet & Swinomish Sportsbook at Swinomish Casino & Lodge in Washington. This new brand is awaiting its licensure and administrative, regulatory approvals.
As soon as the brand gets its license, it will be the seventh North-American state where Kindred and Swinomish Tribe-joined brand, Unibet & Swinomish Sportsbook, go live with its sportsbook merchandise, marking the expansion of Kindred Group and the European market within the North-American borders and its regulated gambling market.
The starting phase of this smart union includes six years of agreement, with the right of prolonging the collaboration for another five years.
Manuel Stan, Senior Vice President of North America Kindred Group, said: “We are very excited to expand our footprint in the US, and to do so together with the Swinomish Tribe. The opening of a Sportsbook Lodge at the Swinomish Casino and Lodge will allow us to offer best in class sports betting experience.”
Globally recognized online gambling provider:
Kindred Group is an innovative, internationally recognized online gambling provider, with development offices across Europe, US, and Australia. It was founded in 2000 and its self-created, extraordinary brand, Unibet, was the first internationally-licensed brand in Malta.
The company’s focus is on delivering a premium online casino gaming experience by providing customized content to its 30 million customers. Kindred employs more than 2,000 people every year.
This provider is listed on Nasdaq Stockholm Large Cap. Also, it is member of the European Gaming and Betting Association (EGBA) and one of the founders of IBIA (International Betting Integrity Association).
Washington unusual casino & lodge:
The Swinomish Casino & Lodge is owned by the community of Coast Salish people. It’s founded in 1985 as a small bingo place. Since then, it has experienced incredible growth, and today, it is a full-service destination that contains 98 rooms, a 9,000ft2 Walton Event Center and Las Vegas-style online gaming casino.