As it looks to add another dimension to the entertainment market of the Las Vegas Strip, Las Vegas Sands Corporation has unveiled plans to build a new 17,500-seat live music venue.

The operator behind pre-eminent casinos including The Venetian Las Vegas and The Palazzo, Las Vegas Sands Corporation wants to partner with sports and entertainment firm The Madison Square Garden Company along with Azoff MSG Entertainment, Live Nation Entertainment and Oak View Group to build the 400,000 sq ft venue on Sands Avenue between Manhattan Street and Koval Lane.

Envisioned as the world’s largest venue built specifically for music and entertainment, the Las Vegas-based operator declared that the new development is set to offer a range of VIP seating options and exclusive clubs and lounges while additionally featuring first-class amenities via deluxe dedicated areas “specifically designed to elevate the artist experience”.

“A world-class performance venue with direct connectivity to our Venetian and Palazzo resorts will undoubtedly be positive for our business in Las Vegas but it is also exactly the type of investment that is important to the long-term interests of Las Vegas as a leading international tourist destination,” said Sheldon Adelson, Chairman and CEO for Las Vegas Sands Corporation, which also operates The Venetian Macao and Singapore’s Marina Bay Sands.

Las Vegas Sands Corporation stated that the venue will feature a design that places all of its seats in front of the stage while utilising scalability options in order to be attractive to a wide variety of productions.

“At a time when significant conversations are taking place about the city’s future tourism needs, a state-of-the-art venue designed, built and exclusively dedicated to bringing the world’s greatest musical and entertainment acts to Las Vegas is the type of development we should all be excited about,” said Adelson.

The operator proclaimed that the as yet unnamed venue will also offer “superior acoustics” and “state-of-the-art technology” throughout in order to create “a venue of the future” that is capable of delivering “new and innovative experiences for both artists and fans”.

“Through our experience with the Forum, we’ve realized that there’s a real need for venues that focus specifically on music and entertainment,” said James Dolan, Executive Chairman for The Madison Square Garden Company. “Now we’re taking what we’ve learned and expanding The Madison Square Garden Company’s portfolio of celebrated venues into key markets where we can use our building expertise, operational excellence and industry relationships to ensure they become thriving destinations that continue to set the standard for entertainment.”