As part of a new multi-market contract, New York-based game technology company Inspired Entertainment, Inc. (NASDAQ: INSE) will launch its award-winning Virtual Sports content with online casino and sports betting operator, Novibet.

The agreement with the GameTech company, which has a long-standing business relationship with Inspired “on the iGaming side,” has started with the Greek market, where the developer’s virtual sports offering can now be accessed by players via a dedicated section on the operator’s website. From there, players can enjoy virtual sports options that are both customized and localized and available 24/7/ 365 days of the year.

V-Play Plug & Play:

Inspired’s virtuals games are delivered by way of the company’s trademarked Virtual Plug & Play (VPP) end-to-end online and mobile product solution, which allows Novibet’s customers access to multiple virtual sports, including basketball, horse racing and soccer, served via an “intuitive player interface.” The operator has made available Inspired’s Greek Matchday Soccer Leag, which features 16 teams that play a league season of virtual soccer.

Successful partnership:

In a company press release, Brooks Pierce, President and Chief Operating Officer for Inspired Entertainment, said that Novibet is a leading online gaming operator and has been a long-standing customer of the company’s on the iGaming side.

Pierce goes on to say that they are “very excited to further enhance their online portfolio to include our award-winning Virtual Sports and we look forward to working together to grow their brand across Europe.”

For its part, Novibet Sports Manager Thanasis Gkiokas said they have enjoyed working alongside Inspired to create custom Virtual Sports offerings that are “specifically tailored to fully satisfy our members,” such as Inspired’s exclusive Greek Matchday Soccer League.

“What we guarantee at Novibet is the most entertaining and vibrant gaming experience and our new content will surely please Novibet members.”

The New York City-headquartered firm’s virtual sports have won multiple awards and are popular across the globe. The games appeal to a broad range of players through over 40,000 retail channels and more than 100 websites operating in approximately 35 jurisdictions worldwide.

Mozzart contract:

Earlier this month, Inspired announced that it had signed an agreement to launch its Virtual Sports content with Serbian iGaming operator Mozzart. Under the terms of the deal, the game technology company will supply the Eastern European operator with its VPP solution, allowing Mozzart’s players to engage in multiple virtual sports online, including football, basketball and soccer, through a direct wallet integration.

VPP is expected to launch first in the operator’s core market of Serbia while, according to the agreement, Inspired will be deployed as Mozzart’s primary virtual sports channel across all of its brands and territories, which in addition to Serbia currently includes Malta, Romania, Republika Srpska, North Macedonia, Croatia and Kenya.