Billed as the largest online bingo site operator in the world, Jackpotjoy offers their members a plethora of gaming options, promotions and entertainment. For the past few years, Barbara Windsor, a popular presenter and comedian, has served as the ambassador for the brand. Ms. Windsor will now be succeeded in that position by Paddy McGuinness.

The ‘Queen of Bingo,’ Barbara Windsor, gave her final endorsement for the Jackpotjoy brand in a campaign advertisement which first aired on September 14th.  Within this ad, Paddy is featured decorating his home as he is essentially handed over the reins from Ms. Windsor to become the new ambassador for the brand.

Paddy McGuinness is a popular entertainer who will now become the face of Jackpotjoy. McGuinness will be a feature in the integrated advertising campaign of Jackpotjoy that will extend t0 TV and online content.

Paddy is excited about his new role at Jackpotjoy and commented in a press release that it is a thrill to be the brand’s new royal ambassador and be part of the ‘fantastic campaign’. McGuinness stated further that bingo is in his blood, as his mom worked at local bingo halls in Bolton and the game of bingo is one that the country loves. The entertainer also pointed out that it was emotional for him to receive the final endorsement from Ms. Windsor.

With the new advertising campaign, McGuinness is featured as someone who always wanted to be bingo royalty. He prepares for his new role by decorating his home with royal items, including a royal corgi and merchandise. McGuinness hopes to earn the approval of the current Queen of Bingo in the ad and has invited her to his home to show off his royal items, where he eventually earns her approval.

Jackpotjoy Chief Executive Irina Cornides commented on McGuinness as the new ambassador by stating that the brand wanted to find someone who fits the brand as well as someone who the site’s target audience resonates with. And just like Jackpotjoy, McGuinness is entertaining and fun.

With the announcement of McGuinness taking on the new ambassador role, Jackpotjoy is also offering a free gift to their members. The online bingo site operator has created 5,000 special edition commemorative plates titled ‘Royal Bolton” that can be claimed by players who visit the following site,