The Swedish top-tier gaming provider, Play’n GO, has obtained a gaming license for the US state of Connecticut to continue its booming expansion over the regulated US markets.

The fourth US gaming license:

The Connecticut license marks the fourth post on the gaming giant’s conquest of the U.S. jurisdictions and follows the recent regulatory approvals in the US states of New Jersey, Michigan, and West Virginia. Since the first North American license for online slot games supply was acquired by Play n’ Go in the Canadian province of Ontario in 2022, this iGaming industry leader has used the momentum to expand over the US jurisdictions and keep its growing North American vertical busy targeting the rocket-high market share in the region.

Player favorite content:

Although the provider has limited the content supply to only several US operators upon the respective license acquisitions, Play n’ Go games, such as Book of Dead, have already become North American player favorites, set to enter the top ten most popular titles across the entire North American region. Play’n GO expects to release more than 50 online slot games in 2023 to meet the requirements of more than 25 regulated jurisdictions worldwide, including North American ventures.

Strategical intent:

The Swedish company has already had a pioneering role in the regulated market of Denmark to stay the go-to content provider ever since. Last year, Play n’ GO set sails for another pilgrimage, crossed the ocean, and settled across the four US-regulated markets, seemingly prepared for a long stay in the region.

Commenting on the latest license approval, Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “Gaining further market access to US iGaming States has been an important goal of the company so it’s fantastic to be able to add Connecticut to our US push.”

Olsson continued: ”Online gaming operators in the US are increasingly looking at retention strategies to mitigate against costly acquisition – especially in expensive media markets like the New Jersey, New York, and Connecticut tri-state area. Being able to bring Play’n GO games to Connecticut – the best content in the industry for retention – will be music to the ears of operators and their players.”

He added: “Our strategy is to be the best in every regulated market in the world. Our new license in Connecticut joins the more than 25 other regulated markets we are already thriving in, and we can’t wait to get started.”