On the heels of the launch of its Level Up gamification tool and Cyprus-based provider of omni-channel sports betting solutions Playtech BGT Sports has extended its sportsbook partnership with Spanish gaming company, Codere SA (CDR:MCE).

Key coverage:

According to a press release, the contract extension with the Playtech subsidiary will be effective until late 2022 and covers the Nicosia-headquartered company’s online facilities and retail presence in Colombia, Panama, Mexico and Spain. More than 9,000 retail tills and betting terminals are included, with that number expected to grow in the months to come.

Renewal of the partnership demonstrates the growing demand for Playtech BGT Sports’ product offering and leadership in key regulated markets such as these.

Extensive POS:

Included in the new offering are unique features and exciting content that will help facilitate Codere’s delivery of an immersive journey for players that combines information and the latest sporting events with thousands of betting opportunities, both pre-match and in-play.

In addition to online gaming, Codere’s offering in Spain includes over 2,600 retail points of sale (POS), ‘locations where transactions are carried out, including 77 LBOs.’ The company’s Codere Apuestas brand is professional football club, Real Madrid’s, official sports betting partner.

“an engaging customer experience”

Commenting on the extended partnership, Chief Executive Officer for Codere SA, Vicente Di Loreto, said…

“We’re very pleased to have extended our deal with Playtech BGT Sports, which is amazing news for our growing business across Spain and Latin America. Choosing Playtech BGT Sports allow us to provide both great content and an engaging customer experience.”

Grow customer base:

Also offering feedback on the renewal, Chief Commercial Officer for Playtech BGT Sports, John Pettit, said…

“We’re very excited to have concluded a deal with Codere which will see us distribute our products to them across retail and digital in both Spain and Latin America for another four years.

“We know the type of user journey we can provide, combined with the range of betting events and markets, and ability to build accumulator bets has driven additional margin for them in multiple markets and we look forward to helping them grow their customer base and performance levels even further,” explained Pettit.

Paddy Power Betfair extension:

Late last month, Playtech BGT Sports inked a multi-year extension to continue supplying Paddy Power Betfair with software for the operator’s collection of self-service betting terminals offered at Paddy Power-branded retail locations spread across the United Kingdom and Ireland.