Following a series of recent iGaming content deals in Latin America and Pragmatic Play has crossed the Atlantic to extend its presence in the United Kingdom where it has partnered with a “key brand” in the market, Admiral Casino.
Under the deal, customers of the UK online brand of Austrian gambling company Novomatic will be able to experience the provider’s full catalog of more than 200 slot titles, including popular releases such as the African wildlife-inspired title, The Ultimate 5, the fruit-themed Colossal Cash Zone, Gates of Valhalla and Rock Vegas, the Mega Hold & Spin slot from partner studio, Reel Kingdom.
Also part of the agreement are wildly popular classic titles like Wolf Gold and the player-favorite John Hunter series, the latest addition being the Egyptian-themed Book of Fallen, which will be added to the operator’s games lobby.
What they’re saying:
In a statement in the news release, Richard Poole, Admiral Casino Operations Director, said…
“We pride ourselves on the delivery of a first-class casino entertainment experience to our customers, so we are delighted to be partnering with Pragmatic Play and offering their vast array of quality slots games.”
Poole added that they are looking forward to the “positive reaction” of their players following “this significant addition” to their games offering.
The content supply deal with Admiral Casino offers the multi-product content provider further exposure in what is Europe’s largest iGaming market and allows Pragmatic to maintain its growth strategy across regulated markets around the globe.
For its part, Pragmatic Play Chief Business Development Officer, Yossi Barzely, said they are “delighted” to be able to offer their “popular portfolio” to even more players in the UK by partnering with “such a key brand in the market.”
Barzely explains that widening their distribution network with “reputable online casinos such as Admiral” means giving their audience “more opportunities to enjoy and engage” with their leading products.
In addition to the recent launch of Queenie, the new fantasy-based high volatility video slot from partner studio Wild Streak Gaming, Pragmatic also recently announced it would be a platinum provider at the Gaming and Technology Expo (GAT Expo) in Cartagena De Indias, Colombia from March 15th – 17th.
Vice-president of LatAm Operations Victor Arias and part of its localized Latin America hub team will represent the company at the 3-day conference where the supplier’s exhibit will be at stand #60.
Be sure to be on the lookout for Pragmatic’s next launch, Wild Beach Party, a 7-reel, 7-row cluster pays video slot with a 5,000x max win that will be released on March 10th.