After recently launching with Paddy Power and Betfair, and iGaming provider and aggregator Relax Gaming has now been granted a B2B license by the Gibraltar regulator.

The approval marks yet another significant step in the gaming products specialist’s continued growth strategy and will allow the company to broaden its reach among the industry’s largest operators, focusing on key regulated markets such as the United Kingdom, where it has a series of major partnerships in the pipeline for 2020 launch.

Extended reach/added value:

Chief Executive Officer for Relax Gaming, Tommi Maijala, commented on the approval in a company presser, saying…

“Securing approval from the Gibraltar Licensing Authority is a key pillar in our growth strategy and we are delighted that all our products and services have been fully certified by the regulator, providing us with new avenues to extend our reach and add significant value to our third-party suppliers.

“The licence will allow us to push ahead at full speed in our core focus markets and progress deals with the industry’s biggest names. With the landmark partnerships that are already in the pipeline, this next growth phase promises to rapidly expand our market reach.”

Its fourth regulatory certification, in addition to the B2B license the Malta and Estonia-based company also hols licenses with the UK Gambling Commission, Malta Gaming Authority and the Romanian National Gaming Office (ONJN). Along with licensed operations, the firm also fully supports regulated markets such as Latvia, Estonia, Sweden and Denmark.

Further UK growth:

As mentioned, the Maltese company also recently expanded its presence in the UK market after agreeing a content deal with leading Flutter Entertainment brands Paddy Power and Betfair. The agreement gives the two operators access to a broad range of content from the supplier’s third-party Silver Bullet and Powered By studios, in addition to integrated portfolios from its platform partners.

The company has grown to five locations including its Malta headquarters, Estonia, Finland, Serbia and Sweden, while its partners have access to a library of more than 1,000 casino games comprised of high-quality aggregated content from a select group of Silver Bullet and Powered By studios, such as Kalamba Games, STHLMGAMING and up-and-comer 4ThePlayer.com, as well as High 5 Games, Big Time Gaming and Quickspin.