As the New Year approaches, Relax Gaming is busy broadening its reach into “core European markets” having just secured a commercial deal with Austrian game developer, Greentube.
The strategic partnership agreement has initially seen a range of the B2B iGaming provider and aggregator’s proprietary and third-party games made available to Fenixbet, the recently launched Estonian online casino brand of established brick and mortar operator Novolotto.
Greentube is responsible for running the new brand’s online solution and for providing the technology for the real money gaming (RMG) platform, while also having ushered the integration of Relax’s content.
Also integrated was premium content from Relax’s “carefully selected” Silver Bullet studio partners. The choices include slots from up-and-coming brands such as 4ThePlayer, Fantasma Games and Kalamba Games, as well as studio favorites.
Director of Brand Operations RMG for Greentube, Marcantonio Bottaro said…
“Our cooperation with Relax will enable both our companies to expand our reach across several regulated markets and fulfil our mission to offer the best possible player experience.
“The diversity and quality of the games provided through Relax’s aggregation platform will significantly boost Fenixbet’s offering and we are confident they will be a hit with its growing customer base.”
Relax Gaming’s partnership with the Novomatic Interactive division is in the coming months expected to expand into additional markets; one of them being Germany, upon its online market opening in July 2021. The collaboration will further extend the Malta-based supplier’s reach in some of the largest and longest existing markets in Europe.
Also commenting on the recent tie-up, Relax Gaming Chief Commercial Officer, Daniel Eskola, said in a company press release…
“Greentube is a well-respected name in the gaming industry. To be partnering with them is a feather in our cap and one that will further our reach into core European markets.
“With Germany being part of our expansion strategy, Greentube’s longstanding connection with the country will serve as a major advantage to our growth plans once the regulated online sector opens next year.”