American gaming machines innovator, Scientific Games Corporation, has announced that the Gibraltar- headquartered marketing services team for its SG Digital subsidiary has been strengthened following the hiring of a trio of experienced industry professionals.

‘Next level’ appointments:

According to an official press release published by European Gaming Media and Events, the Las Vegas-based firm explained that it has appointed Allison Lynch, Charlie Riggs and Rick Leask to ‘drive marketing services’ for SG Digital in order to take the enterprise ‘to the next level.’

Enhancing capabilities:

Scientific Games named Alexander Ambrose to serve as the Chief Financial Officer for SG Digital only three weeks ago and detailed that the most recent hires will ‘further enhance partner capabilities in the sportsbook space’ while permitting the subordinate to better support a ‘strong base of lottery, gaming and sportsbetting customers.’

The innovator stated that Lynch, Riggs and Leask will now be supported by a 25-strong team at SG Digital in managing brand and customer research as well as optimization, acquisition, retention, analytics and other day-to-day sportsbook functions.

Sportsbetting efforts to ‘ramp up’:

Keith O’Loughlin, Sportsbook Senior Vice-President for SG Digital, declared that the hiring of Lynch, Riggs and Leask will allow his firm to ‘ramp up’ its efforts in the sportsbetting sector and ‘continue to build top-tier sportsbook technology’ for clients around the globe alongside ‘simultaneously managing daily operations.’

O’Loughlin’s statement read…

“We’re thrilled to have talented individuals with deep industry experience on board. Marketing services will further cement our position as a leader and innovator in the sportsbetting industry.”