On the heels of its partnership deal with esports betting platform, Luckbox, British software development company, EveryMatrix, has announced the recent signing of a €2 million purchase agreement with AMGO iGaming AB to acquire the EveryMatrix B2C brand, Jetbull.
According to the official press release, effective July 1, 2019, the Swedish B2B and B2C igaming company will assume full ownership of the exciting online gaming and betting brand, having already begun the transitional phase to manage and operate the Romanian-based operator.
“this transition will ease Jetbull’s goal of becoming a top player in all regulated markets targeted”
Under the terms of the agreement, €1 million will be paid in cash and the remaining €1 million will be paid in ‘newly issued AMGO iGaming AB shares at SEK 1.0 which correspond to 10,750,000 shares.’
Jetbull operates on its parent organization’s [EveryMatrix] white label platform and offers its more than 600,000 registered customers a huge selection of online casino games including popular and trusted brands, live casino games, sportsbook, virtual sports and live lottery games. The Bucharest-headquartered operator has over the last two years experienced substantial growth and will continue operations under the Danish, UK and Maltese licenses of EveryMatrix.
“there is great chemistry between AMGO and the Jetbull organisation”
What they’re saying:
“Some B2B companies have their own B2C brands competinbng with their B2B clients. This has always been against our strategy, and with this transaction, we now completely shut down own brands and we can focus exclusively on our role as a software service supplier for casino, sports, payments, and platform.
To sell our own brand Jetbull to AMGO is an important step for us to continue developing the market’s most competitive online gaming platform and no longer focus on being an operator. AMGO has the right setup for operating multi-brands in different jurisdictions, and we are sure that we will see a huge increase in Jetbull’s reputation as a strong brand in regulated markets.”
Board member and Director for AMGO iGaming AB, Mads Jørgensen, added…
“We have enjoyed an excellent working relationship with EveryMatrix, and this agreement will take our partnership to the next level. We are very satisfied with this agreement and have set the strategy and performance targets to generate shareholder value.”
As a former Commercial Director for EveryMatrix and present Group CEO of AMGO, Nicolas Fleiderman, has a good insight into the newly acquired brand: “We have worked on this agreement for a long time and know exactly what synergies we can achieve to accelerate the growth and become more efficient. We have built up a new organisation that will focus on Jetbull and will continue to recruit talented professionals that can improve the performance.”
Also commenting on the recent deal, Chief Executive Officer for Jetbull, Viorel Stan, said…
“There is great chemistry between AMGO and the Jetbull organisation and we will do our best to secure a successful transition. This transition will ease Jetbull’s goal of becoming a top player in all regulated markets targeted and continue the consistent YoY growth. EveryMatrix will continue as the main technology provider, and we will make sure that Jetbull is supported with the newest innovations to keep the brand at the forefront of the industry.”
Malta-based EveryMatrix has scored a series of strategic partnerships of late, having inked a total of five during the month of May alone. They include its most recent with AMGO, followed by eSports betting platform Luckbox, which was preceded by similar deals with premium mobile table games developer OneTouch and its state-of-the-art CasinoEngine iGaming Integration Platform; and UK-based innovative gaming provider Intouch Games; and finally kicking off the month with the relaunch of Norsk Tipping’s bingo product, Bingoria, via a new integration.