After signing a one-season shirt sponsorship deal with the English Championship football club Preston North End in late-July, online casino and sportsbetting operator Tempobet has now inked a multi-million dollar agreement that will see its branding showcased on advertising boards inside seven Premier League soccer stadiums.

Established in 2007, Tempobet offers live sportsbetting services as well as an online casino, binary option, lottery and virtual games and the latest one-year deal is to involve its advertisements featured on pitch-side light-emitting diode (LED) boards at the home grounds of top-flight teams Brighton and Hove Albion, Burnley, Crystal Palace, Huddersfield Town, Bournemouth, Swansea City and Watford.

Tempobet also has a year-long shirt sponsorship agreement in place with English Championship side Burton Albion and is in the second season of a pitch-side advertising deal with reigning FA Cup champion Arsenal. It stated that the latest arrangement means that its branding will feature “prominently” for 500 minutes throughout the entirety of the current Premier League season with these television images subsequently “beamed throughout the world”.

“The Premier League gets bigger and bigger every year and this was a great opportunity to link our brand with one of football’s most popular competitions,” read a statement from Tim Peters, Chief Executive Officer for Tempobet. “We are currently expanding our operations in different countries around the world and creating brand awareness is an important part of the process for us. So, we were delighted to have secured the deal.”