After renewing its shirt sponsorship deal last month with English Championship football club Burton Albion for another year, online casino and sportsbetting operator Tempobet has now inked a similar agreement with rival side Preston North End.

Tempobet offers live sports betting services, as well as an online casino, binary option, lottery and virtual games and the latest one-year sponsorship deal, will see its corporate logo emblazoned on the Lancashire team’s home and away shirts while additionally featured extensively throughout at the side’s 23,400-seat Deepdale Stadium.

“This is a terrific opportunity to extend our horizons within football and we are delighted to complete the deal with Preston North End,” read a statement from Tim Peters, Chief Executive Officer for Tempobet, which was established in 2007 and counts former Real Madrid star and 2002 FIFA World Cup winner Roberto Carlos as one of its brand ambassadors. “English football is a crucial part of our business and given Preston North End’s historic standing in the game, it is a perfect fit. We are excited about growing our relationship over the next twelve months.”

Known as the “Lilywhites”, Preston North End is one of the most historic soccer sides in England as it was one of twelve founding members of the Football League in 1888. The Preston-based side has been crowned champions of England on two occasions although its last success came in 1890 while it has additionally picked up two FA Cups along the way with the most recent of these coming in 1938.

After being relegated into the fourth division of professional football for the first time in its history in 1985, Preston North End has since slowly climbed back up the league pyramid. The side finally managed to gain promotion back into the second-tier after defeating Swindon Town in the play-off final at Wembley Stadium in 2015 and finished last season in the 20-team English Championship in the eleventh spot.

“We are delighted to welcome Tempobet as our principle sponsor for the 2017/18 season and look forward to working with it to achieve its sponsorship ambitions,” read a statement from Preston North End. “It is a great opportunity for Tempobet to showcase its brand and important for Preston North End to be able to attract companies with international reach like Tempobet.”

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