After in December 2018 receiving a license from Sweden‘s gambling regulator Lotteriinspektionen, Canadian gaming and online gambling company, The Stars Group (Nasdaq: TSG; TSX: TSGI), has seen its flagship poker brand, PokerStars, along with its sports betting brand, BetStars, launch their online and mobile poker, sports betting and casino products in the newly regulated Swedish market.

According to the press release

The January 1, 2019 launch allows players in the Scandinavian nation complete access, via mobile devices, web and desktop on both Android and iOS, to poker games and tournaments at and, initially approximately 370 markets across 25 sports and specialist betting options at, and 490 games at and

a big step forward for Sweden’s players

Offering feedback on the recent launch, Chief Operating Officer for Stars Interactive Group, Guy Templer said…

“We’re proud to offer our full range of PokerStars and BetStars products under Sweden’s new regulatory framework.

“Clear regulation is a big step forward for Sweden’s players and its licensed online betting and gaming industry, and provides us with a great opportunity to offer our products and services to Swedish customers.”

Leading proponent for regulation:

With a total of 21 licenses or related approvals to operate, the Toronto-headquartered The Stars Group is one of the world’s most licensed online gaming companies and is a major proponent of a regulated online gaming industry.

Global brand:

It’s PokerStars brand has been serving the global poker community since its inception in 2001 and it operates the world’s most popular online poker sites. The choice of players worldwide, PokerStars boasts the best online security and more daily tournaments than anywhere else online and is and is home to the famous Sunday Million – the biggest weekly tournament anywhere in the online poker world. Over 182 billion hands have reportedly been dealt on, far exceeding any other site.

European focused brand:

PokerStars new European focused online betting service, BetStars, which service features a broad range of popular and specialist betting options, exclusive new products and fantastic promotions.

The Stars Group brand offers players a seamless online experience between casino, sports betting and poker, utilizing one wallet between the three services. The betting sportsbook is available on tablet, mobile and online, with dedicated Android and iOS apps for a simple and quick betting experience.

Eldorado Resorts deal:

In November, The Stars Group announced the signing of a 20-year agreement with Eldorado Resorts Incorporated that gives it the option to ‘own, operate and brand real-money online sportsbetting, poker and casino offerings’ in states (11) where Eldorado Resorts Incorporated already has a land-based presence.