Provider of advanced betting solutions, UltraPlay, has expanded its footprint in Asia with its recent partnership agreement with one of the region’s leading providers of gambling entertainment, AE Group.

With a focus on eSports, the Malta-based company will serve as the exclusive representative for UltraPlay’s eSports and sports products in the region.

According to the press release

The two companies premiered their new partnership during G2E Asia, Macao at The Venetian Macao May 21-23. The newly established effort was presented at AE Group’s booth and attracted many potential clients and visitors, making the flagship gambling event in Asia a successful beginning to their business collaboration.

Passion for innovation:

Chief Executive Officer for the Sofia-headquartered brand, Mario Ovcharov, said…

“UltraPlay’s passion for innovation and first-rate services to the end users is shared by AE Group and I believe our winning eSports product suite will help them continue their impressive growth in Asia and beyond.”

Strategic partnership:

Meanwhile, AE Sales Director, Eugene Chan, added…

“UltraPlay has deep understanding and many years of experience in eSports as well as betting operation, which perfectly answers to our vision and mission to offer the highest quality products on the market. We believe in our profitable business partnership, which will serve as a gateway for the next level of betting entertainment in Asia.”`

Formula for success:

Describing it as a “complex mixture of AI and human traders’ interaction,” the Bulgaria-based provider has recently released an updated version of its live betting model for eSports. According to the press release, the following is the formula for the synergy’s success:

human making the key decisions while AI is running the show. In this case, punters have it all – placing more in-play bets for a longer period of time.’

Betting suite:

The betting solutions provider’s overall eSports betting suite will make it possible for AE to offer an ‘unprecedented package for a next level‘ of eSports betting entertainment, which includes the following:

  • 28 eSports titles, including the Golden Trio (CS:GO, League of Legends, Dota 2) as well as Overwatch, StarCraft II, King of Glory, (PUBG, among many other titles)
  • As many as 200 live markets on CS:GO
  • 2500-plus in-play events monthly
  • A greater number of live markets for all games (not just match winner)
  • Specific in-game objectives markets

Industry recognition:

In an ever-growing list of accolades, UltraPlay won “Best eSports Service Provider in the Baltics 2019” in the B2B Providers (Sports) category at this year’s Baltic and Scandinavian Gaming Awards (BSG Awards). The Sophia-headquartered provider also gained international recognition for its overall eSports services and products from G2E Asia Awards 2018, CEEG Awards 2018, 5 Star iGaming Awards, BEGExpo Awards 2018, Global Tech Summit 2018.