The online and telephone-based sportsbetting market of the United Kingdom now reportedly features yet another player following yesterday’s premiere of debutant operator BresBet Limited.

According to a Wednesday report from SBCNews, the new Sheffield-headquartered firm is the brainchild of local entrepreneur Nic Brereton and has been launched with a particular focus on horse and greyhound racing as well as a pledge to provide ‘customer friendly’ services. The source detailed that the fresh operator also has plans to expand into the British retail sportsbetting sector via the debut of BresBet Sporting Lounge-branded venues and will be promoting its presence by sponsoring the 75th annual East Anglian Greyhound Derby, which is set to take place on September 15 from Norfolk’s historic Yarmouth Stadium.

Ambitious aim:

David Perry serves as the Managing Director for BresBet Limited and he reportedly used an official press release to proclaim that his company is aiming to become ‘a force in a competitive market’ across multiple platforms. The executive moreover purportedly declared that the operator has entered into discussions with a host of other horse and greyhound racing venues in hopes of being able to feature ‘prominently across both sports in terms of partnerships and sponsorships’.

Reportedly read a statement from Perry…

The official launch today is just the start as we look forward to developing the business even further in the coming months. Our new website is up and running and we urge customers to sign up and become part of the BresBet Limited family.”

Celebrated collaboration:

BresBet Limited has reportedly furthermore recently inked partnership arrangements with Uttoxeter Racecourse and Warwick Racecourse while signing up national hunt jockey Paddy Brennan to serve as its inaugural brand ambassador. Brereton purportedly asserted that having the 2010 winner of the Cheltenham Gold Cup aboard ‘is just fantastic‘ and that the Irishman will now be tasked with promoting its services via a ‘BresBet Legends’ marketing campaign.

Big-hearted benevolence:

Finally, Brereton reportedly disclosed that his firm will be showing its commitment to social responsibility by launching the BresBet Foundation, which is to be given the responsibility of allocating an unspecified proportion of the company’s profits to a wide range of charitable initiatives such as greyhound and racehorse welfare programs.

Reportedly read a statement from Brereton…

“The BresBet Foundation will be at the core of our ethos and our hope is that it will allow us to make a real difference. We are passionate about sport but also extremely keen to help the communities we work with and these feelings will be shared by our ‘BresBet Legends’ who will also be out and about helping raise the profile of our partner charities.”