In its ongoing effort to increase its presence in the European online casino market, Malta-headquartered iGaming and sportsbook platform and services provider, BtoBet, has announced that it has partnered with New York-based content developer High 5 Games (H5G).

According to a press release…

In addition to its social casino presence providing it with more than 17 million downloads globally, the provider of content to land-based, online, social, and mobile markets [HG5], will be presenting an expanded footprint in the real money online casino vertical this year.

Neuron Gaming platform:

To ensure maximum brand differentiation, HG5 will rely on the customizability and flexible features of BtoBet’s Neuron Gaming platform, while its advanced technologies will allow the developer to provide its players who engage in their games on six continents and in nearly 50 countries with a broad range of bespoke content based on the ‘evolved segmentation system.’

Duplicate social casino success:

By doing so, it will be ideally positioned to reproduce their success in the social casino vertical, where its High 5 Casino gets nearly 2 million monthly players and its Shake the Sky Casino, the largest Asian-themed social casino, boasts more than 500 thousand monthly players, in the European market and further strengthen their reputation as one of the leading operators in the industry.

“well aligned to gain valuable market share”

Commenting on the commercial deal, founder and Chief Executive Officer for High 5 Games, Anthony Singer, said…

“We’re proud to expand our presence as a dynamic global online betting operator into new territories with a trusted platform partner like BtoBet. Our culture and goals are well aligned to gain valuable market share in established European markets and emerging global territories.”

“to seize any future opportunities”

Chairman and Chief Executive Officer for BtoBet, Alessandro Fried, added…

“We are excited to embark on this journey with High 5 Games. For us to team with such a strong and established company is testimony to our continuously renewed quest to deliver technological excellence to our partners. High 5 Games fully embraces our vision to succeed through innovation, and I am confident that the collaboration brought about by this partnership will not only be a successful story but will eventually further evolve to seize any future opportunities that the market will present.”

NYX/SciGames Digital tie-up:

The latest deal is on the heels of HG5’s planned launch in Sweden of an extensive portfolio of HTML5 games via NYX/SciGames Digital, with the operator declaring at the time that multiple real-money operators would be rolling out 15 games on January 1, and a total library of 40 would follow. Many of the titles are tailored to the Swedish market and include Valkyrie Queen, Joker’s Riches, and the innovative Silver Enchantress.

Islandbet agreement:

BtoBet, meanwhile, in the continuing consolidation of its Latin American and Caribbean presence, announced a long-term agreement with Jamaican-based operator, “Islandbet,” which will see it provide its integrated technology for sports betting and iGaming solutions.