A recently penned expanded agreement with Scientific Games Corporation subsidiary, SG Digital, will see online and land-based slot specialist, Lightning Box, provide its popular game content to online operators in North America.
According to the press release…
An initial launch in early 2019 will see the Sydney-headquartered multi-channel supplier’s popular video slots such as Astro Cat, Respin Rhino and Jackaroo Jack and the newly-released Stellar Jackpot Silver Lion, go live in New Jersey.
The popular titles will be available to both desktop and mobile players.
Grow U.S. presence:
Commenting on the supply deal, Lightning Box Managing Director and Co-Founder, Peter Causley, said that the partnership with SG Digital will enable them to grow what already is a “strong U.S. land-based footprint with new exposure to players in online casino, both in New Jersey and up into Canada.”
“This will kick-start a mutually beneficial commercial relationship in the coming months as we expand on our content provision. It will also hopefully provide the springboard for further roll-outs as and when more U.S. states regulate. SG Digital are perfectly positioned to help us expand our market presence in North America,” added Causley.
Provide more varied content:
Also commenting on the recent partnership, Senior Vice President for SG Digital, Dylan Slaney said…
“Lightning Box’s gaming content is a proven performer for us in online casino in Europe, and we look forward to working together with them in North America as well.
“This deal is a great reflection on the Global opportunities we can offer to our content partners. Adding their fresh, quality games will help us provide our customers with more varied content to entertain and engage their online customers,” explained Slaney.
Supply deals and Portugal market:
In April this year, a deal with Penn Interactive Ventures, the online RMG and social casino subsidiary of Pennsylvania-based casino and racetrack operator Penn National Gaming, cemented Lightning Box’s position in the U.S.’s online social casino market.
The Aussie firm also secured approval for entering the Portugal market via the SG Digital platform. The company is also integrated with leading content creator for the land-based, online, and social gaming markets, High 5 Games, which is responsible for creating highly-acclaimed slot titles, including Da Vinci Diamonds, Cats, Noah’s Ark, and Secrets of the Forest.