British online casino games and software developer, iSoftBet, has announced the signing of a deal with Jinni Tech Limited that is to see its complete portfolio of HTML5-friendly video slots made available to the lottery operator’s Lotto Jinni brand.

Casino cornucopia:

The London-headquartered firm used an official press release published by European Gaming Media and Events to reveal that the agreement is to also involve Lotto Jinni utilizing its Game Aggregation Platform (GAP) innovation in order to offer aficionados a collection of over 3,500 titles from some of the iGaming industry’s most prominent developers including the likes of Red Rake Gaming, Elk Studios AB, Pragmatic Play Limited, Booming Games Limited and Evolution Gaming Limited.

Mind the GAP:

Michael Probert, Chief Commercial Officer for iSoftBet, used the press release to declare that his firm’s GAP advance will moreover provide Lotto Jinni with the ability to utilize a selection of ‘advanced marketing tools’ such as his firm’s new real-time In-Game gamification innovation. He stated that this advance provides online casino operators with ‘a series of cutting-edge customer engagement features’ such as special jackpots, leaderboards and symbol-based promotions that have been designed to ‘enhance the player experience and significantly boost retention rates.’

Probert’s statement read…

“Lotto Jinni has an excellent proprietary platform, operates in a number of exciting markets and shares our philosophy of developing the best customer experience possible with a firm focus on mobile. It is committed to expanding its casino offering to offer the best games to its players and we’re delighted to have signed this agreement.”

Content cultivation:

For his part, Liroy Tisona from Jinni proclaimed that the operator was granted an Isle of Man license at the back end of last year and is now ‘very focused on delivering a product that is cutting-edge and gives customers the ultimate gaming experience.’

Tisona added…

“We’re ecstatic about our partnership with iSoftBet as the recent integration to its gaming software will allow us to offer our players more quality content. While both companies take pride in keeping the customer’s experience a top priority, we bring a fresh approach to the online gaming industry as our day-to-day management of the business is entirely customer-centric.”