After initiating a $68 million expansion project at its Treasure Island Resort And Casino in July, the Prairie Island Indian Community of Minnesota has announced that it has now purchased the naming rights for the former Macy’s department store in downtown St Paul.
The building was closed in 2013 before being bought by the St Paul Port Authority a year later and officials in the state’s second largest city have since been working with private development firm Hempel Companies to re-imagine the site. Plans call for the structure, which will now be known as the Treasure Island Center, to include a variety of retail and office space along with a brewpub while last week saw another future tenant, TRIA Orthopaedic Center, buy the naming rights for a planned rooftop ice rink that is to be utilized for training purposes by the Minnesota Wild franchise of the National Hockey League.
“There won’t be a casino in there but there’s been some conversations looking at taking some space within the project as well,” Lee Krueger, President for the St Paul Port Authority, told Minnesota Public Radio.
The Prairie Island Indian Community’s naming rights deal will see branding for its Treasure Island Resort And Casino, which is located about 36 miles away in the city of Red Wing, appear on the façade of the former St Paul department store while Krueger reportedly declared that the tribe is additionally looking at using some space in the building to “display some of [its] tribal history and some of the other activities that [it is] involved in”.
“It’s going to be a while before we put the signage up but I think there’s been a lot of progress,” Krueger told Minnesota Public Radio. “Our plan on the Cedar Street side is to probably have a mural. We don’t know when that will go up but that should be announced in April. I am confident that additional sponsorship agreements will fall into place in the months to come. It is encouraging to see the business community stand behind the work we are doing to make the Treasure Island Center a reality.”
For its part, the Prairie Island Indian Community explained that it hopes to site some administrative offices for its casino-related sales and marketing activities in the building, which had tentatively been called the Wabasha Center, while the whole structure could be open for business as soon as the autumn.
“The Treasure Island Center is an exciting opportunity to be actively engaged in the revitalization of downtown St Paul,” read a statement from Shelley Buck, President for the Prairie Island Indian Community Tribal Council. “St Paul has always been an important market for Treasure Island Resort And Casino and it is even more significant to us as a Dakota tribe because it is within our historic territory.”