This week, it was announced that top designer and supplier of interactive products and services, along with gaming machines and table games, PlayAGS, Inc., has partnered with The Stars Group. The brand has signed a new agreement to provide PokerStars Play with their Social White-Label Casino. PokerStars Play is the social gaming brand and play money option of The Stars Group.
New Content for Players:
The Social White-Label Casino will launch at PokerStars Play to provide players at home or on the go with quality gaming content. The option is compatible with desktop and mobile devices, including Android or iOS. With the new integration, players of PokerStars Play will have access to in-app messaging and push notifications as well as social slot games, progressive jackpots and more.
Commenting on the new launch via press release….
PokerStars Director of Social Gaming, Lloyd Melnick, commented that they were impressed by the ‘proven, high-performing land-based content and broad range of non-slots games’ offered by AGS. According to Melnick, their offering is a good fit with the existing player base of PokerStars Play and the company is excited to offer their registered players the AGS experience.
David Lopez, the Chief Executive Officer and President of AGS, commented as well on the new partnership stating that it is an honor to work with The Stars Group and an important milestone for the company in their growth of the AGS Interactive business. AGS feels that this is just the beginning of their relationship with the brand as they provide the social gaming site with proven social and land-based slot content through their Social White-Label Casino.
The new partnership comes just a few months after AGS announced the appointment of Mike Mckiski as their new Vice President of Sales for Western U.S. and Corporate Accounts. With the new position, Mr. Mickiski will be working to lead the company to continued market growth by working with customers to establish revenue opportunities in the western region of the United States.