Eight months after launching its Achievements Engine online video slot gamification module and Swedish innovator Quickspin has revealed that it will be augmenting this advance in January via the premiere of its new Achievements Races promotional tool.

Established in 2011 and now owned by Isle of Man-based Playtech, Quickspin declared that its coming Achievements Races advance has been designed to provide players with ‘an improved gaming experience’ while allowing operators to ‘maximize retention opportunities’.

Stockholm-based Quickspin stated that Achievements Races will give players ‘meaningful prizes and an even more valuable experience’ by allowing them to earn Achievements Engine tokens up to four times quicker. It explained that the innovation is set to be integrated into its top games including the newly-released Mighty Arthur as well as the revamped Rapunzel’s Tower online video slots from the first day of 2018.

Daniel Lindberg, Chief Executive Officer for Quickspin, described the tasks within his firm’s coming Achievements Races innovation as ‘a powerful retention tool’ that can help to ‘increase [the] loyalty of the players’ as operators may place ‘a promotional boost’ on achievements ‘during a period where the rewards are much more easily reached’.

“We’ve received fantastic feedback from operators for our Achievements Engine and Achievements Races represents another valuable tool within their marketing strategies,” read a statement from Lindberg.