According to the official press release…
The Swedish Gaming Authority, Lotteriinspektionen, has approved licensing for the San Ġiljan-headquartered sportsbook along with its associated white label clients. The license is effective for the maximum allowable period of five years, effective from January 1, 2019.
Explaining the significance of the approval, founder and Chief Executive Officer for Bethard Group, Erik Skarp said…
”We are of course very pleased with having our Swedish license and to have received a green light for continuing growing in the Swedish market. Today, I am celebrating together with our white label clients, who now will get the same opportunity as us to carry out operations in Sweden.
“a very dear market“
“Sweden is, for many reasons, a very dear market to us and I am personally looking forward to show what we can do in terms of responsible gaming on our home market. Our goal is to become Europe’s leading betting company, not only in terms of innovation but also in terms of having the courage to take the right decisions in order to be a truly responsible gaming company.”
Seeking additional licenses:
Based in Malta and Sweden, Bethard is currently licensed in the archipelago in the central Mediterranean, as well as Denmark, the United Kingdom and now Sweden. A license application is also reportedly being worked on for licenses in Ireland. The firm has additionally initiated a state license in Schleswig-Holstein in Germany, and in several other markets is actively seeking licenses.
Bethard expects that by 2020 it will have a licensed presence in the majority of key European markets, according to the news release.
Last month, Bethard signed a five-year extension of its sportsbook supply deal with British omni-channel online casino and sportsbetting solutions innovator, SBTech.