As part of an effort to further expand into the markets of Latin America and Africa, omni-channel gaming and sportbetting platform provider BtoBet has signed a deal to supply its innovations to BetGames.tv.

Malta-based BtoBet stated that the agreement follows its attendance at the recent Sports Betting West Africa Summit in Nigeria where it hosted an exclusive road show designed to introduce local operators to its many products.

“Following the concept to set the player at the center of the gambling experience, we are very proud to have started this collaboration with BetGames.tv,” read a statement from Alessandro Fried, Chairman for BtoBet. “In fact, the offer of streamed games and lottery creates a new gambling dimension in the retail betting shops for players living in regions like Africa and Latin America.”

Fried stated that his firm is eager to participate in future such events aimed at emerging regulated markets and declared that the deal with BetGames.tv will give players the opportunity to enjoy the developer’s games in areas “where the Internet connection is not always working perfectly”.

“BetGames.tv’s Cashier application, [which is] available across Windows, web and Android platforms, will be offered via BtoBet’s platform,” read the statement from Fried. “Our solution perfectly suits those operators who are looking for innovative products.”

Christian Maglia, Head of Sales for BetGames.tv, proclaimed that the agreement has extended an “existing collaboration” and will see his firm bring its content to BtoBet’s omni-channel platform in order to deliver a “compelling gaming experience worldwide”.

“It’s a pleasure to be partnering with a far-sighted iGaming software provider such as BtoBet, which is expanding in the fast-evolving markets of Africa and Latin America [and] providing local operators with fitting technology [that is] suitable for their mobile, online and retail business needs,” read a statement from Maglia.

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