PRNewswire – has announced a deal to become an Official Partner of West Ham United Football Club for the 2014/15 season, and to use the partnership to the benefit of its sportsbook customers.

The new strategic partnership will see awarded exclusive rights to display their brand’s advertising on pitch-side LED boards at all West Ham United home games, as well as providing a variety of West Ham inspired promotional benefits to its sportsbook customers. These will include access to industry top prices on all West Ham United matches, exclusive price boost promotions and match tickets to watch the Premier League side in action.

Welcoming the deal, Marketing Director Yoni Sidi said: “We are delighted to be working with West Ham United Football Club and look forward to being part of the continued rise of the club. West Ham is a club that has great core values. They are known for their footballing tradition, great community work and Upton Park is famous for its great atmosphere. I believe partnering with them will help us improve our reputation as a growing brand in the UK. This deal symbolizes a lot about who we are, and what we wish to achieve. It is a ground breaking and unique deal that we look forward to getting started.”

Felicity Croft, Commercial Director at West Ham United said: “We are delighted that have chosen West Ham United as their first partnership in the Premier League. We look forward to working with across our joint initiatives this season and offering a unique platform to reach millions of football fans.” delivers a top notch sportsbook and casino experience. Offering a wide variety of games – from slot games to card favourites like poker, blackjack and roulette, as well as a full sportsbook – is a leader in gaming technology. is powered by the world’s largest online gaming software developer Playtech, a publicly traded company on the London Stock Exchange (PTEC.L).

Odds are what we’re about; our customers can trust in our ability to provide a fully customizable betting experience for each gamer. We offer both pre-match and in-play betting with some of the finest odds and promotions available.

Our staff live and breathe sport, and our mission is to enhance the enjoyment of every match and race for sports enthusiasts. We also offer pioneering poker and bingo software, fully secure, with magnificent games and chat which provide a truly remarkable gaming experience.

Yoni Sidi, Marketing Director
M – +44(0)771-556-6616