Malta-based lottery engine, Helio Gaming, has entered into an agreement with Lisbon-based aggregator and platform provider, WeAreCasino.
According to the press release…
Under the terms of the agreement, the innovative lottery supplier will integrate its own-branded cutting-edge lottery games and wagering on international lotteries, which will be made accessible to the platform’s operator partners.
By adding the suite of tailored products, players will now have the opportunity to win big from small stakes as casinos and sportsbooks are able for the first time to provide lottery options.
The games, which require neither pre-existing knowledge or skill, and it is the hope of WeAreCasino that the integrations serve to increase acquisition and retention while enhancing the ability of operators to cross-sell high-frequency, life-changing jackpots.
Chief Executive Officer for Helio Gaming, Richard Mifsud, said…
“WeAreCasino has established a varied network of operator partners and signing up with them is another exciting step for us.
“We are always striving to further the reach of our games, and we are confident that this new partnership will help us do that, particularly given their presence in Europe and a number of emerging markets.”
Also commenting on the new deal, Chief Commercial Officer for the Lisbon-based brand, Christian Maglia added…
“Helio Gaming has created a fantastic portfolio of lottery games and we are sure their content will appeal to operators.
“We are always looking for engaging content which our partners can deliver to their customers and deals such as this one will keep us on track to do that.”
Helio’s portfolio includes a number of custom-made lottery games to satisfy any operator’s lottery needs, including the flagship Lotto Hero product. In addition to daily and weekly draws, there are now event-based draws which operators can brand to appeal to a broader customer base.
With unlimited jackpots, the draws can even include non-monetary prizes included such as yachts, cars and luxury holidays.
After inking a supply deal with online gaming platform provider Game Interaction Group Limited this summer, Helio signed a similar agreement for Nigeria with Hammer Lottery last month.