British retail and online sportsbetting products and services supplier Sports Information Services (SIS) Limited has announced the signing of a deal that is to see it supply its international channel to German bookmaker, Buchmacher Services GmbH (BSG).

Horseracing harmony:

The Milton Keynes-headquartered innovator used an official Wednesday press release published by to reveal that the new agreement will involve it providing some 56 retail sportsbetting outlets across Germany with a selection of virtual racing content as well as live data and pictures from horseracing events being staged around the world.

Growing portfolio:

SIS Limited recently inked an alliance that is to give it permission to utilize data and pictures from events being organized by Spanish horseracing operator, Asociacion de Hipodromos Espanoles, and the firm explained that this content will now be offered to BSG retail outlets alongside similar action from races in the United States, Ireland, South Korea, Australia and the United Kingdom.

Emphatic emphasis:

Sandra McWilliams, Sales Director for SIS, used the press release to detail that her firm’s international retail channel provides partners with the ability to offer their punters around-the-clock ‘betting events’ every three minutes involving some of the world’s most prestigious horseracing events. She additionally admitted to being ‘thrilled’ at the signing of the alliance with BSG as it ‘highlights our status as the leading global supplier of racing content.’

McWilliams’ statement read…

“[We] provide retail operators with a high-quality live pictures service with the accompanying data and graphics, which is sure to help drive betting revenues.”

Propelling revenues:

For his part, Oliver Jager, Executive Director for BSG, echoed these sentiments in advance of declaring that the content from SIS Limited is set to provide sportsbetting aficionados in Germany ‘with the best horseracing from the United Kingdom, Ireland and the rest of the world.’

Jager’s statement read…

“The service will offer frequent betting opportunities on quality horseracing and we are confident that it will help drive betting revenues.”